Have you heard that Samsung Electronics will provide 17,000 Galaxy Z-series smartphones to the 2024 Paris Olympics athletes and officials? It means more than just handing out smartphones.
Why is it the Galaxy Z series?
State-of-the-art Technology Showoff: The Galaxy Z series is Samsung's most proud smartphone. It is attracting a lot of attention for its innovative design that folds and unfolds the screen and its various functions. Through this Olympics, Samsung wants to let the world know about its cutting-edge technology.
New Smartphone Experience Gift: Unlike traditional smartphones, the Galaxy Z series has a large screen that allows you to see more information at once and also has many functions to do multiple things at the same time. By providing this new experience to the Olympic athletes, we want to make sure that more people will become interested in the Galaxy Z series in the future.
With the Olympic Spirit: Samsung Electronics has the slogan of 'The World Together.' The Olympics is also a festival where people from all over the world come together and enjoy sports, right? Samsung Electronics wants to share the Olympic spirit through the Galaxy Z series.
1.7 million. What does that mean?
Huge amount of marketing: 17,000 units shows how much Samsung has put into this Olympics. Supporting this large number of smartphones is a big investment to promote the Galaxy Z series around the world and to promote the Samsung brand even more.
Targeting corporate customers: The Olympic athletes and officials are corporate customers. Samsung wants to let them know how good the Galaxy Z series is and sell a lot of Samsung smartphones to corporate customers.
Making Luxurious Images: The Galaxy Z series is one of Samsung's most expensive and luxurious smartphones. By using the Galaxy Z series on the global stage of the Olympics, they want to make the Samsung brand more luxurious.
What effect will this support have?
Samsung Brand Becomes More Famous: With the Galaxy Z series appearing frequently at the Olympics, it can become so popular that no one knows the Samsung brand.
Galaxy Z Series Sells A Lot: As interest in the Galaxy Z series has increased during the Olympics, sales can increase a lot. In particular, people may want to buy the Galaxy Z series, as it is often seen on TV and in the news that Olympians use the Galaxy Z series.
Samsung Electronics Recognizes Technology: Showing people around the world how much the Galaxy Z series outperforms other smartphones, Samsung's technology will be recognized and it will be able to exert a stronger influence in the smartphone market.
Simply put, Samsung wants to show off its technology to people around the world through the Galaxy Z series and make more people use Samsung smartphones.